Ten years of adventures, countless Pokémon caught, and one very special Pikachu. Celebrate a decade of Pokémon GO with this exclusive official Pokémon Center merchandise collection, releasing 11 July 2026 — and available at LEALEA MART from 9 July 2026.

The star of this collection is a Pikachu like no other: Professor Willow's Assistant Pikachu, dressed up for fieldwork and ready to explore the world alongside you. Making its merchandise debut here at Pokémon Center before even appearing in Pokémon GO itself (scheduled for in-game release 21 July 2026), this adorable character comes to life as a plush, a mascot, and an acrylic keychain — the perfect keepsakes to mark this milestone anniversary.

The collection also includes a range of Pokémon GO-inspired apparel and accessories designed to take your trainer look to the next level. The standout T-shirt features a bold back print and a chest pocket designed to hold your Pokémon GO Plus + device — so you're geared up and ready for your next adventure the moment you step outside. Pair it with the Pokémon GO logo cap, complete with an embroidered Pikachu patch, for the ultimate Pokémon GO trainer co-ord.

Whether you're a Day 1 Pokémon GO player or a collector who loves rare Pokémon Center exclusives, this collection is one worth adding to your cart early — stock is limited and these items won't last long.

All items are official Pokémon Center original merchandise. Available at LEALEA MART from 9 July 2026.