Pokémon GO Turns 10 — Celebrate with Official Pokémon Center Anniversary Merch at LEALEA MART
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Ten years ago, Pokémon GO changed everything. It brought Pokémon into the real world, sent millions of players into parks, streets, and landmarks they'd never visited before, and created a global community of Trainers who shared one simple goal: catch 'em all. Now, the Pokémon GO 10th Anniversary is here — and Pokémon Center Japan is marking the occasion with an exclusive official merchandise collection that's available right now at LEALEA MART, shipped straight to you from Japan.
Whether you've been playing since Day 1 or you're simply a fan of a very special Pikachu making his merchandise debut, this is a collection worth knowing about.
🌟 Meet Professor Willow's Assistant Pikachu — Before He Even Appears in the Game
The star of this collection is one of the most exciting Pokémon GO 10th Anniversary reveals yet: Professor Willow's Assistant Pikachu. Dressed up for fieldwork and ready to explore alongside you, this exclusive character is set to make his in-game debut in Pokémon GO on 21 July 2026 — but Pokémon Center is releasing his merchandise a full two weeks earlier, on 11 July 2026 (available at LEALEA MART from 9 July 2026).
That means you can get your hands on the plush, mascot, and acrylic keychain before he even shows up in the game. For collectors and dedicated Pokémon GO players, that's a pretty special way to celebrate ten years of catching Pokémon in the wild.
🛍️ What's in the Pokémon GO 10th Anniversary Collection?
Here's every item now available at LEALEA MART from this exclusive official Pokémon Center release:
Plush — Pokémon GO Professor Willow's Assistant Pikachu
The cuddliest way to celebrate ten years of Pokémon GO. This official Pokémon Center plush brings Professor Willow's Assistant Pikachu to life in soft, huggable form — and makes its debut here before the character even appears in the game. A genuine collector's piece for any Pokémon GO fan.
Plush Keychain — Pokémon GO Professor Willow's Assistant Pikachu
A compact, clip-on version of Professor Willow's Assistant Pikachu — perfect for attaching to your bag or keys as you head out on your next Pokémon GO adventure. Small enough to take everywhere, charming enough to stop people in their tracks.
A4 Clear File — Pokémon GO Professor Willow's Assistant Pikachu
Keep your desk organised with a touch of Pokémon GO flair. This A4 clear file features exclusive 10th Anniversary artwork of Professor Willow's Assistant Pikachu — a practical and collectible keepsake at an accessible price point.
T-Shirt (Unisex) — Pokémon GO Professor Willow's Assistant Pikachu
The Trainer's outfit of choice for Pokémon GO's 10th Anniversary. This unisex T-shirt features a bold, eye-catching back print inspired by the world of Pokémon GO — and a chest pocket specifically designed to hold your Pokémon GO Plus + device. Available in sizes M and L.
Cap — Pokémon GO Professor Willow's Assistant Pikachu
Complete your Trainer look with this officially licensed Pokémon GO cap, featuring the Pokémon GO logo and an embroidered Pikachu patch. Co-ordinate it with the Anniversary T-shirt and you're fully geared up for whatever the game throws at you next.
Acrylic Keychain — Pokémon GO Professor Willow's Assistant Pikachu
A sleek, portable piece of the 10th Anniversary celebration. This acrylic keychain features Professor Willow's Assistant Pikachu and is the perfect everyday carry for any Pokémon GO player — clip it to your keys or bag and take him out into the field with you.
🎉 Why the Pokémon GO 10th Anniversary Is Worth Celebrating
Pokémon GO launched in July 2016 and became a global phenomenon almost overnight. In the decade since, it has recorded billions of Pokémon caught, introduced players to augmented reality gaming, and built one of the most passionate communities in the history of mobile gaming. The game has continued to evolve — introducing new generations of Pokémon, raid battles, Mega Evolutions, and much more — and shows no signs of slowing down.
This anniversary collection from Pokémon Center Japan captures that spirit of adventure in every item, from the wearable apparel designed for real-world Trainer outings to the collector's plush of a brand-new character. It's a love letter to ten years of exploring the world one PokéStop at a time.
⚡ Limited Stock — Don't Miss Out
This is an official Pokémon Center limited release. Items in collections like this move quickly — especially when they feature exclusive characters that haven't yet appeared in the game. If any of these pieces have caught your eye, we'd strongly recommend grabbing them sooner rather than later.
👉 Shop the Full Pokémon GO 10th Anniversary Collection at LEALEA MART
📅 Also Happening: Pokémon GO 10th Anniversary Campaign at Pokémon Center Japan
Alongside this merchandise release, a Pokémon GO 10th Anniversary Campaign is running at all Pokémon Center locations across Japan from 1 July 2026. While LEALEA MART specialises in bringing the official merchandise directly to international fans, the campaign is a great reminder of just how significant this milestone is for Pokémon fans worldwide.
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❓ Frequently Asked Questions
Q: What is the Pokémon GO 10th Anniversary merchandise collection?
A: It is an official Pokémon Center original merchandise series released to celebrate 10 years of the Pokémon GO mobile game. The collection features Professor Willow's Assistant Pikachu across a range of goods including a plush, mascot, T-shirt, cap, clear file, and acrylic keychain.
Q: Who is Professor Willow's Assistant Pikachu?
A: Professor Willow's Assistant Pikachu is a new character set to appear in Pokémon GO from 21 July 2026. The Pokémon Center merchandise collection releases ahead of the in-game debut, making these items an early exclusive for collectors and fans.
Q: Where can I buy Pokémon GO 10th Anniversary merch outside Japan?
A: LEALEA MART stocks official Pokémon Center Japan merchandise and ships internationally, including this Pokémon GO 10th Anniversary collection. Browse the full collection at LEALEA MART and order from anywhere in the world.
Q: When does this collection go on sale?
A: The collection is available in Pokémon Center stores across Japan from 11 July 2026. LEALEA MART carries this collection and ships it internationally.
Q: Is the Pokémon GO 10th Anniversary collection limited edition?
A: Yes — this is a limited Pokémon Center original release. Stock is not guaranteed to be restocked once sold out, so early purchase is recommended.
All items are official Pokémon Center original merchandise. Images shown are for reference only and actual products may vary slightly.